Malcolm Gladwell on spaghetti sauce

There are people who like their spaghetti sauce plain there are people who like their spaghetti sauce spicy and there are people who like it extra chunky.

Now, did he look for the most popular brand variety of spaghetti sauce? No!

Ten small bowls of pasta, with a different spaghetti sauce on each one.

And Prego then went back, and completely reformulated their spaghetti sauce, and came out with a line of extra chunky that immediately and completely took over the spaghetti sauce business in this country.

And for years and years and years and years, Ragu and Prego would have focus groups, and they would sit all you people down, and they would say, What do you want in a spaghetti sauce? Tell us what you want in a spaghetti sauce.

Spaghetti.

At the end of that process, after doing it for months and months, he had a mountain of data about how the American people feel about spaghetti sauce.

And sure enough, if you sit down, and you analyze all this data on spaghetti sauce, you realize that all Americans fall into one of three groups.

Tom likes spaghetti.

Tom made spaghetti.

Tipping Point author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce and makes a larger argument about the nature of choice and happiness.

Tom knows how to cook spaghetti.

She's eating spaghetti.

Tom wanted to eat spaghetti.

And of those three facts, the third one was the most significant, because at the time, in the early 1980s, if you went to a supermarket, you would not find extra chunky spaghetti sauce.

Every conceivable way you can vary spaghetti sauce, he varied spaghetti sauce.

Tom showed me how to make spaghetti.

I talked about spaghetti sauce.

And Prego turned to Howard, and they said, You telling me that one third of Americans crave extra chunky spaghetti sauce and yet no one is servicing their needs? And he said yes!

Try it without sauce.

And he got together with the Campbell's soup kitchen, and he made 45 varieties of spaghetti sauce. And he varied them according to every conceivable way that you can vary tomato sauce by sweetness, by level of garlic, by tartness, by sourness, by tomatoey ness, by visible solids my favorite term in the spaghetti sauce business.

I didn't like the spaghetti that Tom made.

Tom soaked in the bathtub.

I don't like pizza any more than I like spaghetti.

His shirt was stained with sauce.

The sauce needs more chili.

You need onions in the marinara sauce.

And we had to create kind of a sauce.

It's not blood. It's tomato sauce.

I carry my set of keys in my pocket.

I consider spaghetti to be one of the greatest foods in the world.

You'd have a plate of spaghetti, and you would pour it on, right?

Cake, bread, juice .. even different kinds of sauce!!

The paprika sauce is also very good! Try it!

The company produces soy sauce and other food products.

Taste the sauce to see if it needs more chili.

He left the pizzeria with his mouth smeared with sauce.

It doesn't matter whether you're a guy or girl, everyone's brains are like spaghetti.

And then he took this whole raft of 45 spaghetti sauces, and he went on the road.

Milo's Mom Oh, you've got gravy all over the floor.

And the soy sauce results were inconclusive because of the large data range, but it seems like soy sauce actually increased the potential carcinogens.

The dish is often served shredded with a dressing of oil, soy sauce, vinegar and sugar, or as a salad with vegetables.

This is the first time I've ever wetted my hair.

But as soon as you walk in, I go, Ooh. Spaghetti sauce there.